The story behind “Less is More”

It was the spring of 2021 when I had a dream. I woke up with three quiet but powerful words on my heart: less is more.

At that point, we weren’t selling strawberries yet. The 5,000 plants in our field were just beginning to wake up from winter, and they needed care—lots of it. Weeds had to be pulled, beds cleaned, plants trimmed. It was backbreaking work.

And we were tired.

The year before, we had been harvesting and selling 80 to 100 pounds of strawberries a day. It was hard work—waking up before 5 a.m., long days in the sun, carrying the weight of it all as a family. I didn’t want to put that kind of pressure on them again. I couldn’t do it alone either.

One night, I gave up. Or maybe… I gave in.

I sat down with a notebook and started writing family names. I was exhausted and praying, asking God, What are You trying to say? What do I do? This phrase—less is more—kept echoing in my spirit. And then it hit me:

While I can do anything, I can’t do everything.

In that moment, it became clear. By keeping less for ourselves—less pressure, less striving, less ownership—we could actually create a life of more. More joy. More peace. More community.

A few months before, my husband had sent me a screenshot with a quote that I had loved but didn’t fully understand at the time:

“Do what you can, with what you have, where you are.”

Now it made sense.

We didn’t need to do more—we needed to do what we could. And what we had was 5,000 strawberry plants, a worn-out family, and a deep desire to live out our faith.

So we shifted.

We stopped thinking only about what we could sell and started thinking about how much we could share. And that’s how this group began—not with a plan, but with a prayer.

We realized that when we invite people into our lives, our land, and our harvest, something beautiful grows. It’s not just about strawberries. It’s about connection. Purpose. Joy.

And most of all, it’s about living simply and fully, teaching our kids that it truly is more blessed to give than to receive.

If your name wasn’t on my notebook that night, I believe it was on God’s list.

Because He sees the end from the beginning.

And I truly believe He brought us together for a reason.

So here’s to a good season. A season full of berries to enjoy, share, and use to build something meaningful—together.

Because sometimes, 5,000 strawberry plants are really just 5,000 reasons to share.